Blizzard Opens Esports Stadium In Taiwan What Does It Mean For Overwatch

BlizzardOpensItsEsportsStadiumInTaiwan,AndWhatItMeansForOverwatchGrowth

FantasySports

PostedByJossWoodonApril3,2017-LastUpdatedonJanuary22,2018

[toc]Blizzard?

tookabigstepforwardinitsstrategytobecomeamajoresportseventorganizerwiththeopeningofitsfirstdedicatedstadiuminTaipei,thecapitalcityofTaiwan。

Thebasicsoftheesportsstadium

TheBlizzardEstadiumvenuecatersforupto500esportsfans,andwillhosteventsfromBlizzard’sgameportfolio,includingHearthstone,StarCraft2andOverwatch。

hey,Imatblizzardestadiumopeningceremonywithmyteammate@NeW_NzNr@zalphx@kerlos127pic。

twitter。

com/GIK5AFADht

MEGAoPuTo(@oPuToGG)March30,2017

Atthemomentoftheofficiallaunch,CEOandCo-founderofBlizzardEntertainmentMikeMorhaimesaidthattheglobalesportsmarkethadbeendominatedbytheAsia-Pacificformanyyears。

Theregionalmarketisa“bellwetherforthestrengthofglobaldemand,”hesaid。

AcompetitionbetweentwotopTaiwaneseesportsteams?

AHQEsportsClubandFlashWolvestookplaceattheopening。

ThefirstofficialtournamentattheBlizzardEstadiumbeginsonApril8?

Thatinitiatesaweeklyformatthatwillcontinueforthreemonths。

TheOverwatchPacificChampionshipwillbeplayedbyeightofthetopesportsteamsintheAsia-Pacificregionandcomeswithaprizepoolofaround$270,000。

Thetopthreeteamswilladvancetotheplayoffsculminatinginthe2017OverwatchWorldCup,where32teamswillcompetefortheircountries。

Lastyear,theSouthKoreanteamwontherighttocallthemselvesOverwatchworldchampions。

OverwatchistheprimevehicleforBlizzard’sliveeventstrategy

Blizzard’sOverwatchgamehasbecomethecenterpieceofthecompany’sliveeventstrategy,eventhoughit?

launchedinsummer2016。

TheOverwatchLeagueisduetolaunchinSeptember2017,withcity-basedteamfranchisestobeestablishedaroundtheworld。

AccordingtoBlizzard,thetournamentserieswillfeature:

“Leagueactionstreamsliveeveryweek,includingastandaloneprimetimematchupbetweentopteams。

Gamehighlightsandotherfeaturesfillinthegapsbetweengamedays。



Blizzardexpectsmostoftheteamfranchisestogeneraterevenueslocally,whichmeansregularliveeventsinlocalstadiums。

TheOverwatchLeagueisariskystrategywithapotentiallyhugepayoff

Asaconcept,thestrategyisundoubtedlybold。

Ithasthepotentialtoestablishaglobalesportsbusinesswithalltheadvantagesoftraditionalsportscombinedwiththeproprietaryrightsofthegamedeveloper。

Teamfranchiseshaveloftypricetags。

AfranchiseforamajorcitylikeLosAngelescouldcostupto$15million?

Eventhoughteamownerswillshareinleaguerevenues,thatstillleavesalotofrisk。

Overwatchisofftoaflyingstart。

Buttherearenoguaranteesthatanewgamewon’tcomealonganddevastateitsplayerpoolandfanbase。

TheBlizzardEstadiumisnotdedicatedtoOverwatch,orthenewleague。